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Thinking
From
SeedLING
To Systems
Rooted in purpose.
Grounded in Design Thinking.
Building digital products that solve real world problems.
Sparking connections & scaling with impact.
The M — Y Design Process
Observe the terrain
Immerse deeply. Listen widely. Mapping the unseen.
The GOAL
Building empathy, understanding the system & identifying core needs.
Empathise tasks
Deep dive into lived experiences / Clarifying who is involved & how they play a role / Turning stories into strategy / Understanding connections, tensions & constraints / Competitive & adjacent
market analysis.Plant the questions
Ask smarter. Imagine wider. Stay open & growth mindset focused.
The GOAL
Frame the right problems and opportunities to explore.
define tasks
Problem statement & pain point insights / How Might We ideation prompts / Problem reframing workshops / Future state mapping / What if scenarios / Defining key success criteria & innovation metrics.
Design the beds
Structuring ideas. Shaping the flows. Getting hands in the dirt.
The GOAL
Translate insights into tangible design directions.
Ideation tasks
Experience flow mapping & key user journeys / Wireframing, sketching & site mapping / User stories, storytelling & task modeling / Co-design sessions with key stakeholders & users / Defining the visual direction.
Prototype the plot
Make fast. Share early.Let ideas breathe & be seen.
The GOAL
Bring concepts to life quickly, for testing, alignment & feedback.
prototyping tasks
Rapid prototyping - Low to high fidelity / Interactive demos / Collaborative feedback loops / Scenario based testing scripts / No code or low code experimentation.
cultivate & iterate
Test. Trim. Nourish. Repeat.
The GOAL
Improve usability, reduce friction & validate desirability.
Test & Scale tasks
Usability Testing - Qualitative & Quantitative / Analytics setup & Behaviour Tracking / User Feedback Refinement Sprints / UX Audits & Heuristic Evaluations / Micro - Interaction & Performance Optimsations.
Clear
MADE
Chaos
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