Legacy
Reviving
the roots
of a
digital evolution
for a local legend
M — Y partnered with MEH.
A Professional Land Surveying legacy.
Evaluating land long before the Internet became digital landscape. Over a century of quality service & with foresight bought early a valuable corner of Internet topography.
The domain — landsurveyor.co.za
The Problem —
Branding says 'MEH' and searches are for 'Land Surveyor'.
They weren't shaking hands & an opportunity was being missed.
M — Y stepped in to bridge the identity gap. Keeping the hard erned heritage. Stitching it all under a unified brand that could work across a logo, web & social. A digital evolution. With boots in the mud & a camera in hand.
The Tension
The company has a great reputation, but customer behaviour dictates your findability. They don't search by your company name, they search by profession needed. 'Land Surveyor' is the top keyword used to find services in this industry. They own the domain — landsurveyor.co.za. A bridge needed to be built to make it clear that they were the same service.
—
Opportunity cost of capitalising on top organic search term
—
Wordpress site that was outdated
—
Website not mobile friendly
—
Visual elements needed to reflect the modern business today
—
Visual stylescape needed to be created
—
Preserving SEO standings or shunting it higher up the rankings
Reassigned
Keyword
aligned
traffic is
Legacy
reviving
the roots
of a
Peaks
meet
power
Services provided
Brand
Evolution
brand
strategy
Website
evolution
Brand
toolkit
Textures
terrain
inspired
The Constraints
—
Keep Wordpress & current domain provider
—
Keep overheads relatively small
—
Not too much deviation from current brand palette
Resolution
No need to rebuild — rather to reconnect.
The original logo mark was refined with care, holding onto its roots while stepping into sharper visual territory.
Building a clean, responsive site that worked where it mattered & helped people find the se4rvices they needed.