Brand
Making
of A
Brand NEW
empowering artists to be heard
M — Y partnered with a Soundbox, a startup carving out a quiet rebellion in the loud world of audio production.
Their mission?
Build an inspiring, pro-grade recording space for authors, poets, musicians & voice artists. Whispering or screaming into the booth. Leaving with audio gold to distribute to promoters & platforms.
They needed the whole startup shebang: brand strategy, competitor yard snooping, brand identity, brand toolkit & a slick online website. That could carry their sound beyond our borders.
Services provided
brand
New Brand
brand
strategy
Brand
New Website
Brand
toolkit
Identity
From an
Idea
to an
Lines of poetry
lines of lyrics
lines of a book
&
sound waves
LINE
to A
WAVE
The Tension
As a new studio entering a competitive market.
Soundbox faced several challenges.
—
Creating a brand that stands out online
—
Establishing credibility in a trust-dependent industry
—
Attracting international interest for local stories & artists
—
Demonstrating audio quality through each digital medium
—
Building a brand that resonates with diverse client needs
The Constraints
—
Super tiny budget
—
Client ran out of funding just after brand & website launch
Resolution
—
Made a brand that appealed to local creatives & gained support
—
Shot portrait photographs of artists & authors for media
—
Made a bright supporting brand toolkit: merch, business cards, signatures, posters & launch videos
—
Made a responsive website shaped for all devices using Readymag
—
Made SoundCloud account for Soundbox, featuring local artists
