Search
Can't
Find it
Won't
Buy it
Project Summary
"Flowers for Mum" shouldn't lead to birthday balloons for Greg.
The most popular part of the user journey — finding the perfect card — was being derailed by a clumsy search experience.
The dedicated developers worked in partnership with the data analyst on making a superb algorithm. I got to work on the usability & overarching customer experience from mobile to web.
Search
Greatest
Products
Lost?
Classic
searching should lead to finding
Moonpig customers struggled to find what they were looking for using the search bar across mobile & web.
The legacy search functionality didn’t match present expectations of a search bar interaction & functionality.
We can all thank Google’s search bar for making expectations useful, super fast & predictive.
How might we improve the overall search experience so that customers can find the product they want effortlessly, consistently & with strong relevancy to the keyword provided
Cross
Fuctional
workshops
Customer
research
special
colleagues
The Tension
Customers were spelling "Valentines" wrong and getting "We're Sorry for your Loss" cards. Obviously not ideal.
—
Users were spelling search terms wrong
We all type with thumbs now
—
No logic was applied to misfires or near matches
—
The mobile experience was especially unforgiving
—
Top searches weren’t helping guide intent
—
No recent search memory — every time felt like starting over
Common pain points
—
Poor synonym and keyword coverage
—
Ignoring misspellings completely
—
Zero product counts next to categories
—
No memory of previous searches
—
Inconsistent search behavior between platforms
—
No 'Clear All' search functionality
opportunity gaps
—
Implement fuzzy logic for search misspellings
—
Show live product counts with suggestions
—
Create continuity between devices and sessions
—
Suggest trending terms and relevant seasonal prompts
—
Deliver the right destination page every time
Team included
Product
lead
uxui
lead
data
scientist
4 x
developers
Resolution
We yanked out the weeds & encouraged the search bar to have some manners.
On mobile, web, and app, we introduced —
—
Smart, forgiving search that handled spelling slip ups like a charm
—
A logic-first design that actually understood what users meant
—
Top search suggestions with real-time product counts — because numbers matter
—
Seamless redirect to the right page, not a dead end
—
Clean memory of recent searches, keeping customers in the loop
All polished with a smooth UI that felt natural, invisible and right where it needed to be.
Moonpig’s new search didn’t just work — it worked like magic.